The purpose of this project is to promote an item or brand for a 2 sided direct mail piece. The audience I am directing this project to are summer interns and current employees. For summer interns, the design will change with the text and it will say "what we offer." For current employees, it will say "newsletter." This is a way to keep the current employees updated and to attract new employees for the summer.
I plan on this project being duotone. It will be a 2-sided, 5x7, direct mail piece with a bleed of .125. The margins will .25 inch. The X's on the boxes means an image with be going there.
Above are my top two choices. Later I will update you on the finished product and which design I chose.
This is my final. To print an 11x17 with four colored images on one, it would cost you 65 cents to have a printed proof like the picture above. The photos on the project were taken personally by me. They are a picture of my step dad's wells and oil rigs. I used a reverse for the company name. I thought about having the pictures duotone, but I thought they looked better in color.
As you can see, I changed my design halfway through the process. I changed "newsletter" to "reminder" and added a picture bigger than what I had. I like the design and believe it turned out great!
Source: The pictures in the design were taken by me.
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