When your design is ready to print you usually take it in to a salesperson. They will then ask you questions. Fro example, what paper would you like and what finishing do you want. The salesperson gathers your information and transfers it all to a customer service representative (CSR). They should be experienced in their department, but sometimes there are some who are not. They will proceed to let you know and special information about your job's needs. Here are some questionable topics you may want to discuss with your CSR:
- Unusual stock
- Special mixed inks
- Varnishes or other coatings
- Custom finishing
- Unusual content
Planning for print means before you click file > new to make sure you know the correct specializations.
Here is a list of what you should establish first:
- External document
- Adequate bleed
- Internal panel size
- Artwork interactions with folds, perforations, or die cut trims
- Correct number of pages
- Correct links
You also want to check raster images because you have to make sure that the resolution is correct along with the correct saved file. Try to check vector artwork as well. You should correct colors, images, and fonts, bleed, and text.
Proofs are important because you get to see what you want to fix or what you are missing. Here are some checklists to help you fix your issues at each stage.
1. Checking Image Proofs
You should check the following issues:
- size
- crop
- orientation
- angle
- color
- detail
- retouching
2. Checking Page Proofs
You should check the following issues:
- size
- bleed
- image area
- correct fonts
- overset text
- text reflow
- correct images
- crop
- special effects
- spot colors
3. Checking corrections
4. Checking imposed bluelines
5. Signing off on proofs
Source: "Print Production with Adobe Creative Suite Applications" book.
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