Adobe Tutorial

How to make a photo grayscale in PhotoShop

Step 1: Open photo in PhotoShop
Step 2: Go to image on options bar
Step 3: Click mode
Step 4: Click Grayscale, a box will appear, click discard.
Step 5: Your photo is now in black and white.

Before and after



Then after you convert your photo to grayscale, you can then change it into a duotone.
Here is a tutorial: http://www.youtube.com/watch?v=ukautGwc1h4

Source: http://www.youtube.com/watch?v=ukautGwc1h4

Job Analysis 3

Husqvana is looking for a full-time, experienced, graphic designer. The candidate must be responsible for creating graphic material to communicate Husqvarna Construction Products’ brand and product to the market. This position is critical for developing and maintaining Husqvarna’s image to the public through graphic design. the candidate must have a bachelor's degree. The responsibilities the candidate must hold are 80% of graphics design, this includes creating marketing communication materials, design product labeling and packaging, and designing trade show presence. 10% project manager, this includes, managing design, production, distribution and storage of catalogs, brochures and flyers, and all graphic design projects. And 10% communication management. The career level is listed as experience, but not manager.

Source: Web. https://husqvarna.tms.hrdepartment.com/jobs/1638/Graphic-DesignerOlathe-KS?lcid=en-US. April 24, 2012.

Lawsuit Article

This is a review about a lawsuit pertaining to a brand.

A Lawsuit was filed by Florida residents brought against Publix, Target, Walgreens, and Aldi's for selling honey with false labeling. Each brand's honey is agaisnt the Florida policy, "honey standard of identity," which requires that no pollen be removed "except where unavoidable in the removal of foreign matter," such as bug parts, wax and debris. The lawsuits states that the companies filter their branded honey, so all pollen is removed unneccassarily.Residents want pollen, in honey, because it is healthy and the lawsuits also state that it is rich in protein, vitamins, and minerals, and can be traced geographically. 




 
           Walgreens Honey                        Target's Honey      
                  




Source:" Lawsuits Against Honey Retailers for Mislabeling." Web. http://www.lkllaw.com/cases/honey/

Adobe Tutorial

How to create a typing path!

Step 1: Open up Illustrator
Step 2: Click on shape tool and choose eclipse
Step 3: Draw the circle however you want
Step 4: Make sure there is no fill, but you can have a stroke if you would like
Step 5: Clink on the type tool and choose the type on path
Step 6: Place on circle where you would like text to be
Step 7: Start typing
Step 8: If text isn't big enough, change the font size

Before:                                                           After:

                             


Source: Watch this tutorial video if you need help.
 http://www.youtube.com/watch?v=8QsJYlOks0w&feature=related

Job Analysis 2

The job that I am seeking is a graphic design position. Here is a job ad. The designer is will create/generate/craft/produce the design and production of company publications and special projects such as catalogs, look books, postcards, and Web / Marketing needs. The only education the job includes is the of a junior level designer. there is no specified years of experience. The ad does not give me a salary. Some skills include proficient in Adobe Creative Suite (Indesign, Photoshop, Illustrator, Golive) and/or Quark, be familiar with pre-press & Digital prints, file prep and have cmyk/pms/spot color knowledge, Knowledge of Flash & DreamWeaver is a plus, and previous experience in Web, print & graphic design is required.



Source:Web.  http://www.coroflot.com/public/job_details.asp?job_id=39614&job_category_id_13=13

Job Analysis 1

The job I found is for The Creative Group in Philadelphia. The are looking for a highly talented graphic designer. they will team up to provide innovative designs. The Graphic Designer will help establish and follow guidelines to develop layouts for print, email campaigns, packaging, store and event signage, promotional items and other unique requests. The graphic designer will also work with all digital projects.
Candidates must have a BA or BFA in graphic design with 2-3 years professional experience. The candidate must have a thorough understanding of graphic design, page layout and typography as well as of Photoshop, Illustrator and InDesign. Photo editing experience is required. HTML and flash animation skills are a plus. The salary ranges from $37,801 - $46,201 /year.


Source: The Creative Group. Web. http://www.careerbuilder.com/JobSeeker/Jobs/JobDetails.aspx?IPath=QHKCV0A&APath=2.21.0.0.0&job_did=J3G6P16RQ3BVVL4QL77.

Billboard Project

For my billboard, it will look almost like me magazine ad. It is a lot different with the dimensions, color mode, and resolution. The billboard is a 1400 X 14 pixels and all images must be in RGB mode with the whole billboard resolution at 72. Like my magazine, my target audience is towards 16 years old and up who love to wear heels. The billboard will consist of the slogan and an image of shoes with the website.

5 Thumbnails and 2 roughs:

Final:

The element I used from the master list was clipping path and a vector but with an image. All Images were taken by me. This cost me .65 cents. Added to the magazine ad it was a total of $1.30.




Source: All images taken by me. Did use a template for the billboard the teacher provided us off angel.

Final Project

My final project is going to have numerous folds and a die cut. I will be making it as a graduation announcement for my boyfriend. It will go out to anyone and everyone who is invited. I will include the date, time, place, and pictures. I am not sure on the cost yet. I was trying to decide on two different folds. My project will be a 14" x 5". There will be a die cut on the front, making it a flap. There will be two folds. The bleed will be at .125" with margins of .25". The paper is going to be like a card. When folded, it becomes a 5 X 7.  I plan on using colors like red and blue because I am designing this for a guy or I may just use Pitt State colors. . Below are thumbnails and roughs. The price it would cost to print 500 copies with front and back color, with a coated cover would be $164.45.

5 Thumbnails. They show the front cover and inside

 

2 roughs.

We made a folding dummy to see what our folds would look like and to help guide us. 

Here are a few pictures. The first picture is the card folded, the second is it unfolded.

     This is the front cover along with the back of the card.              

Here is the inside of the graduation announcement.

For the final piece, I used vector art (the graduation cap), a Dutone photo (front image), and 2 screen tints, red and yellow, which are the Pitt State colors. The images used on my project were taken by Dave Pfortmiller's mom. I drew the graduation cap. The paper I used was 80# uncoated cover. Front and back color, red and yellow. It has 2 folds and 1 diecut on the front.  

Adobe Tutorial: Photoshop

How to make a clipping path

Step 1: Open up your photo in PhotoShop
Step 2: In the layers panel, doub-click background and rename it
Step 3: In the tools panel, click on magnetic lasso tool
Step 4: click on your photo where you want to start
Step 5: drag the lasso tool around the area that you are saving
Step 6: hit commad+shift+I
Step 7: Hit delete, your background should go away
Step 8: Save your document as .eps
Step 9: Place it into PhotoShop or InDesign

 Before                                                            After



Here is a tutorial: http://www.youtube.com/watch?v=esTGTCMUF04&feature=related



Source: Web. http://www.youtube.com/watch?v=esTGTCMUF04&feature=related

National Logo Redesign

Pepsi is one of the most popular soft drinks. It was originally called "Brad's Drink," then later became Pepsi- Cola. One the transfoprmations done to Pepsi is their logo. The founder, Caleb Bradham, first drew the logo with a scribble script font. Whe people started enjoying his drink, he modifued it into a customized design and added the slogan, "The Original Pure Food Drink." In 1940, they embossed their bottles with the words "Pepsi Cola." and changed their colors to red, white, and blue (becuase of the war efforts of the cournty). Pepsi added a bottle cap into the logo design. After their 100 years of business, Pepsi came out with the latest logo that symbolized the brand’s innovation and global recognition.  

Today, they have changed the logo once more into a design that is simple and everyone knows what it is promoting. The new logo is a round circle with the colors red, white, and blue split into three ways. The implementaion of the Pepsi logo continues to satisfy customers thirsts. I like the new logo best because there is not a lot going on and logo should be clear and understandable. I believe that when a customer sees the Pepesi logo, they know exactly what the brand is.

Source: "Pepsi Logo." 2010. Web. http://www.logoblog.org/pepsi_logo.php