Pepsi is one of the most popular soft drinks. It was originally called "Brad's Drink," then later became Pepsi- Cola. One the transfoprmations done to Pepsi is their logo. The founder, Caleb Bradham, first drew the logo with a scribble script font. Whe people started enjoying his drink, he modifued it into a customized design and added the slogan, "The Original Pure Food Drink." In 1940, they embossed their bottles with the words "Pepsi Cola." and changed their colors to red, white, and blue (becuase of the war efforts of the cournty). Pepsi added a bottle cap into the logo design. After their 100 years of business, Pepsi came out with the latest logo that symbolized the brand’s innovation and global recognition. 
Today, they have changed the logo once more into a design that is simple and everyone knows what it is promoting. The new logo is a round circle with the colors red, white, and blue split into three ways. The implementaion of the Pepsi logo continues to satisfy customers thirsts. I like the new logo best because there is not a lot going on and logo should be clear and understandable. I believe that when a customer sees the Pepesi logo, they know exactly what the brand is.
Source: "Pepsi Logo." 2010. Web. http://www.logoblog.org/pepsi_logo.php
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