Synopsis
My target audience are those who read InStyle magazine as well as young women and up. My ad is a design for a shoe store that only sells heels. So if you can walk in them, you can wear them. I have listed my website as well as a microsoft tag generated to my blog. I wanted to make the ad simple, but yet enough to know what I am promoting. The magazine I am choosing to promote my product is InStyle. I chose InStyle because I am promoting Sassy Pumps (same product as in the newspaper) and young women to older read it to get the latest trend in fashion. The specifications I will be using is for a page the dimensions are 8.375" x 10.875" with a bleed of 8.625" x 11.125." For safety there must be a gutter of .25"on each side, so a total of .5" and the safety margins for bleeds and spread, keep essential matter .375" from bottom and sides of bleed edges (.25" from trim). The minimum type font you can use is 8pt. The cost for one full page would be $106,500.
To submit a file, all files must be submitted via the Time Inc. Ad Portal. Information and instructions are available at http://direct2time.timeinc.com/. When saving an image, it must be saved as a SWOP, TIFF, or EPS format 300 dpi. No JPEG files. You must include standard trim, bleed, and center marks in all separations, 1/2" outside the trim. (No marks should be included in the "live" image area).
For Indeisgn, I will put the page dimensions (8.375" x 10.875") for the width and height. I will add a bleed of .125" because I took the bleed size minus the trim size and that equaled my bleed divided by 2 because I will bleed on two sides.
Here are my 5 thumbnails
Here are 2 roughs
Here is my final project (which I completely changed):
I used a duotone raster image, and vector art, and a full bleed image from my master element list. The full bleed image was taken off the server that my teacher provided. The microsoft tag was taken from tag.microsoft.com. Teh vector image was taken from the google web, http://www.thesassyminx.com/head-over-heels/the-sassy-photo-a-day-challenge-o-awesomeness/.
Source: "InStyle Magazine." Web. http://www.instyle.com/instyle/static/advertising/mediakit/instyle/generalad.html. March 26, 2012.
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