Adobe Tutorial with Illustrator: How to make vector art

I am going to give you steps on how to make a vector  design in illustrator.

Step 1: open up illustrator
Step 2: click on the pen tool
Step 3: Start drawing!
Step 4: use the swatches panel to fill in for a color
Step 5: you can open up a picture and trace if you would like also
Step 6:s ave
Step 7: finished

Before

After




Watch this youtube video to understand more: http://www.youtube.com/watch?v=98-6DdCPRoA


Source: "Adobe illustrator Tutorial." Web. http://www.youtube.com/watch?v=98-6DdCPRoA

Designs in the Evironment

Here are a few examples to show everyday design and that it is everywhere!

 Some of the designs I took were of billboards, on vehicles, on cups, on walls, and tennis balls. Most of them are very good designs.

Color: When using more than one color you should think about the color wheel. Not all colors can go well together. you have the primary, secondary, and tertiary colors. If using one color, you would need to use a monochromatic scheme. For more than one, there is complementary (2 colors opposite), analogous (all colors adjacent), triad relationship (3 colors make a triangle). Color is important because color is what draws the eye of the public.

Typography: Typograhy as well draws the eye of the public, but in a different perspective. Writing can either be too big, or too small sometimes. Typography is the arrangement of type and print. Designs usually have some sort of typography to help promote their brand or company. Some may not even have type, but the design can still tell a story.

Logo Design: A company's logo design is very sacred. It (logo design) let's the target audience know what the brand or company is. Logo designs are pretty much everywhere.

Target Audience: This defines the "who" for your design. Who will your design be for? The target audience can be anyone. Demographics, age, height, cultural, and so on. This category can be split into two different audiences or more.

Call to Action: Your call to action would be providing more information than just the item and logo. For instance, hours for a store, location, phone, website, coupon, etc. Little call to action can be ignored by the audience.

Production Process: From the examples I have above, they had different production processes. For a billboard advertisement, there are 3 components. Steel used to construct and support the frame, artwork that conveys the ad message, and electrical for the lights. The designers use component 3, artwork. Artwork is affixed to the steel frame covered with backing material known as facing. The artwork is either preprinted on paper of vinyl sheets that is attached to the facing. For other designs, some can be simply printed on cardboard, paper, etc.

Source: "Billboard." Web. http://www.madehow.com/Volume-5/Billboard.html

Magazine Ad

Synopsis

My target audience are those who read InStyle magazine as well as young women and up. My ad is a design for a shoe store that only sells heels. So if you can walk in them, you can wear them. I have listed my website as well as a microsoft tag generated to my blog. I wanted to make the ad simple, but yet enough to know what I am promoting.
The magazine I am choosing to promote my product is InStyle. I chose InStyle because I am promoting Sassy Pumps (same product as in the newspaper) and young women to older read it to get the latest trend in fashion. The specifications I will be using is for a page the dimensions are 8.375" x 10.875" with a bleed of 8.625" x 11.125." For safety there must be a gutter of .25"on each side, so a total of .5" and the safety margins for bleeds and spread, keep essential matter .375" from bottom and sides of bleed edges (.25" from trim). The minimum type font you can use is 8pt. The cost for one full page would be $106,500.

To submit a file, all files must be submitted via the Time Inc. Ad Portal. Information and instructions are available at http://direct2time.timeinc.com/. When saving an image, it must be saved as a SWOP, TIFF, or EPS format 300 dpi. No JPEG files. You must include standard trim, bleed, and center marks in all separations, 1/2" outside the trim. (No marks should be included in the "live" image area).

For Indeisgn, I will put the page dimensions (8.375" x 10.875") for the width and height. I will add a bleed of .125" because I took the bleed size minus the trim size and that equaled my bleed divided by 2 because I will bleed on two sides.

Here are my 5 thumbnails

 

 Here are 2 roughs

Here is my final project (which I completely changed): 

I used a duotone raster image, and vector art, and a full bleed image from my master element list. The full bleed image was taken off the server that my teacher provided. The microsoft tag was taken from tag.microsoft.com. Teh vector image was taken from the google web, http://www.thesassyminx.com/head-over-heels/the-sassy-photo-a-day-challenge-o-awesomeness/.  

Source: "InStyle Magazine." Web. http://www.instyle.com/instyle/static/advertising/mediakit/instyle/generalad.html. March 26, 2012.

Adobe Tutorial on Photoshop: How to make an image duotone

Duotone: One pantone color and black in one image

Here are a few steps to create this:

Step 1: Open your image in Photoshop
Step 2:Make a background copy if you want too
Step 3: Go up to image
Step 4: find mode and then grayscale
Step 5: you can flatten or not flatten (if you flatten, it will ask for you to delete layers, click yes)
Step 6: Go up to image
Step 7: Find mode, then duotone
Step 8: A pop up box will appear. Type should be duotone
Step 9: At least ONE ink should say black and another ink must be a pantone solid uncoated color
Step 10: You can change how much of the pantone color you want by clicking on the picture that looks like a graph next to the work ink
Step 11: Make sure your image is at resolution 300
Step 12: Go to image, then image size
Step 13: Type in 300 where it says resolution
Step 14: Crop to size of Indesign file
Step 15: Save Image as eps file

Here is my example of dutone!

Before image!

after image!

Here is the tutorial as a video: http://www.youtube.com/watch?v=1wp36JRnYqM

Source:  "Adobe Photoshop tutorial" Web. http://www.youtube.com/watch?v=1wp36JRnYqM. March 13, 2012